Small-Businesses and Google AdWords: Part 1
The best advise for a small-business should come from a fellow small-business, so why should advise on your website or Internet advertising campaign be any different? Recently, we decided to try out Google AdWords for ourselves to see just what all the hype and excitement was all about; we think it would be beneficial information for any other small-business looking to advertise their website on the Internet.
We officially launched our AdWords Campaign only a couple of days ago on Friday. Initially our ad was to specific, there weren’t enough broad keywords; so after adding some keywords and adjusting our maximum cost per click, we were able to launch the campaign on a much more solid ground. Since Monday, we have received over 1500 impressions. Granted impressions aren’t clicks, and without clicks that doesn’t amount to any more traffic than we had before; but the impressions alone are far more exposure than we got with relying on search engines alone. Exposure like this is great for a small-business that can’t compete with the hundreds of huge websites that hog up the results of popular keywords.
Although it is early in the campaign, it is hard to make a definitive decision on whether AdWords is for us or not; but so far the exposure is great and Google’s interface is simple to use and manage several ads, keywords, and more information all from one website. Once our campaign is able to run longer, look for more articles on AdWords and our success (or possible failure) with this program.
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Matt Hanson