Fingertech Web News

When it comes to visiting websites, no one ever thinks twice as to use a search engine such as Google or Yahoo!. It is almost second nature to simply enter a few words, find the first result (usually on the first page or two) that matches, and be done. The only way for a site, especially one that thrives on online shopping, to live is to be in a search engine. However, it isn’t enough to simply be listed in a search engine, it requires being proactive in getting your site ranked high up in the search results.

As for getting to the top of search engine rankings, it takes both patience and knowledge to outsmart the beast Google has become. A new website for example can typically take Google up to a month to fully index, and once indexed that alone doesn’t guarantee that people will find you. The information on every page of your website must be relevant to the site, and at the same time, must also lure customers that do happen to find your site to continue shopping around. Flashy animation and graphical websites also hurt your ranking with Google because GoogleBot cannot read text and information contained within graphics on your website.

Assuming your website is setup properly and you have a good mix of graphics, to make the site visual appealing to your visitors, and textual content, to make the site accessible to GoogleBot. You also need to be known on the Internet to promote your search engine rankings. Having websites that are “known” by Google and the like will help Google to better trust your site. Think of it this way, would you trust someone that you have never seen before trying to sell you random items on the street? Probably not! However, if someone whom you have known your entire life were to tell you that the salesman was legitimate, honest, and trustworthy; then you would be likely to believe what the salesman had to say. Google works on the same principle. When a new site is discovered by Google, it examines if any other sites on the Internet link to this newly discovered website. If there are no links to the site, then Google assumes that the content is not very important in relation to other available websites and your site will not be easily found on Google. However, if your site is linked to from a very well known site, for example Microsoft.com, then Google beings to trust that the content on your site must be more relevant because a very well trusted site is linking to you.

These ideas are just some of the basic concepts that most new website owners don’t realize. Knowing how some of these features work can help you to make better decisions when it comes to your website’s design, features, and content.

SEO News

As it may be obvious, we just finished the redesign and restructuring of Fingertech. To promote our services, obviously being the Internet-based business we are, we are relying heavily on the Internet and specifically search engines like Google. After about a week of waiting to be reindexed, our site has yet to be recrawled or reindexed. Of course, this presents a problem, as they have the old version of our site cached, which doesn’t have nearly the content of our new site.

So, to try to overcome the monster known as Google, we have subscribed to a number of Google services if it wasn’t apparent from viewing our homepage. One of their services, Google Sitemaps, is supposed to be designed to allow easier submission of your website to their Bot. Another feature within the Sitemaps program, is the ability to remove your website, specific urls, the site in the cache, etc from their index. Being as our site has been completely redesigned, we thought it would be beneficial to request that our website be removed from the cache so that old, expired content isn’t being directed towards potential visitors. However, after requesting that our site be removed, we were presented with a spectacular “DENIED” from Google to remove our highly outdated website from their cache.

So, I suppose the discussion on this post is whether Google necessarily uses any user, subscriber, visitor, customer, or any other person’s input in making their decisions whether to index a website or not.

SEO News google, web design, websites