Welcome everyone, we are undergoing some changes here at Fingertech and one of the first is to provide more insight for potential customers and current customers alike to research and educate themselves on various aspects of the Internet and web design. We are providing this blog as a resource for anyone and everyone and encourage everyone to offer their opinions and knowledge to enhance the conversation.
Benefits of a Content Management System
July 1st, 2008
Few people that browse the Internet truly understand what drives a website. Not necessarily the content, but the back end coding that actually puts the intuitive layout, interesting content, and instinctive navigation together on the page. Content management systems are more than just a fancy name for the webmaster, they are becoming more and more popular in the initial stages of planning your website. Read more…
Small-Businesses and Google AdWords: Part 2
March 31st, 2008
Well it’s been a while since a post has been made on here, so nonetheless it is time to wrap up my short experience with Google AdWords. It was a great couple of weeks, but all of the impressions just didn’t convert at all. This may have been attributed to the keywords I selected, maybe it was the time of year, or maybe it was some other unknown force that pushed potential customers away? My short experimentation with AdWords leaves me with a question.
First, how much is to much? It is a simple question, but when advertising it turns into a very complex problem. You want your ad to show up as much as possible, and the idea of competing with larger companies is great; but you must have the budget to do so. In trying to compete with others who were advertising on some of the same keywords we were after, our small budget quickly ran out in less than 2 weeks.
The turnover on AdWords, at least in my experience, is very minimal as well. In looking at the dispersion of impressions across the keywords, most of the impressions were served on the AdSense network, which yielded absolutely no hits let alone conversions. The remaining impressions were scattered across our selected keywords, any yielded some clicks but only a handful of conversions (a successful conversion was recorded whenever someone contacted us through the website). In my short experiment with AdWords, I find advertising on the AdSense network worthless, at least if you are offering a competitive service such as web design, the AdSense network just throws your ad onto anyone’s website that has content Google find to match what you’re wanting. With such little control, you’re just wasting time and money displaying ads on sites you don’t even know about.
So, to conclude my AdWords experiment, I must say I was let down by Google’s program. That isn’t to say it may not benefit a site that is selling goods, or targets a specific audience that isn’t currently being served, but if you wish to be found in a market that is already big then AdWords, in my opinion, is not worth it. I get the same exposure through a simple FREE Google search than I was getting through my AdWords campaign.
Small-Businesses and Google AdWords: Part 1
February 26th, 2008
The best advise for a small-business should come from a fellow small-business, so why should advise on your website or Internet advertising campaign be any different? Recently, we decided to try out Google AdWords for ourselves to see just what all the hype and excitement was all about; we think it would be beneficial information for any other small-business looking to advertise their website on the Internet.
We officially launched our AdWords Campaign only a couple of days ago on Friday. Initially our ad was to specific, there weren’t enough broad keywords; so after adding some keywords and adjusting our maximum cost per click, we were able to launch the campaign on a much more solid ground. Since Monday, we have received over 1500 impressions. Granted impressions aren’t clicks, and without clicks that doesn’t amount to any more traffic than we had before; but the impressions alone are far more exposure than we got with relying on search engines alone. Exposure like this is great for a small-business that can’t compete with the hundreds of huge websites that hog up the results of popular keywords.
Although it is early in the campaign, it is hard to make a definitive decision on whether AdWords is for us or not; but so far the exposure is great and Google’s interface is simple to use and manage several ads, keywords, and more information all from one website. Once our campaign is able to run longer, look for more articles on AdWords and our success (or possible failure) with this program.
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