Fingertech Web News

We all know it is a time of economic hardship for most Americans, especially for small-businesses. However, this is the time to ensure that Internet users, who consist of a much broader range of people than those that may visit your store in person, are able to see what you have to offer. Users like the convenience of browsing online before committing to purchasing, especially if the product you sell is specialized or unique. Customers like to research their options, so you have to provide as much information as possible to show that your product outperforms or out values the competition. The Internet is, simply put, Read more…

Off-the-web News advertising, web design, websites

Few people that browse the Internet truly understand what drives a website. Not necessarily the content, but the back end coding that actually puts the intuitive layout, interesting content, and instinctive navigation together on the page. Content management systems are more than just a fancy name for the webmaster, they are becoming more and more popular in the initial stages of planning your website. Read more…

Web Design News content management, programming, websites

Well it’s been a while since a post has been made on here, so nonetheless it is time to wrap up my short experience with Google AdWords. It was a great couple of weeks, but all of the impressions just didn’t convert at all. This may have been attributed to the keywords I selected, maybe it was the time of year, or maybe it was some other unknown force that pushed potential customers away? My short experimentation with AdWords leaves me with a question.

First, how much is to much? It is a simple question, but when advertising it turns into a very complex problem. You want your ad to show up as much as possible, and the idea of competing with larger companies is great; but you must have the budget to do so. In trying to compete with others who were advertising on some of the same keywords we were after, our small budget quickly ran out in less than 2 weeks.

The turnover on AdWords, at least in my experience, is very minimal as well. In looking at the dispersion of impressions across the keywords, most of the impressions were served on the AdSense network, which yielded absolutely no hits let alone conversions. The remaining impressions were scattered across our selected keywords, any yielded some clicks but only a handful of conversions (a successful conversion was recorded whenever someone contacted us through the website). In my short experiment with AdWords, I find advertising on the AdSense network worthless, at least if you are offering a competitive service such as web design, the AdSense network just throws your ad onto anyone’s website that has content Google find to match what you’re wanting. With such little control, you’re just wasting time and money displaying ads on sites you don’t even know about.

So, to conclude my AdWords experiment, I must say I was let down by Google’s program. That isn’t to say it may not benefit a site that is selling goods, or targets a specific audience that isn’t currently being served, but if you wish to be found in a market that is already big then AdWords, in my opinion, is not worth it. I get the same exposure through a simple FREE Google search than I was getting through my AdWords campaign.

SEO News advertising, AdWords, google, websites